A Product Protocol

question 9

Multiple Choice

A product protocol:

• A) is more than what will exist when the first prototype appears.
• B) is the final step in the evolution of a concept.
• C) remains consistent from market segment to market segment.
• D) permits a development process to be managed.

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Definitions:

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Minorities

Groups in society distinguished by cultural, ethnic, racial, religious, or linguistic characteristics, often having less power or fewer rights compared to the dominant group.

Majority Viewpoint

The opinion or belief that is held by the greater number of individuals within a group or society.

Dual-process Model

A theory proposing that there are two distinct systems for processing information: one intuitive and fast, and the other analytical and slower.