Which of the Following Statements Is True of Product Positioning

question 30

Multiple Choice

Which of the following statements is true of product positioning?

• A) It shows the end users what problem a new product attacks without showing what about it makes it better than whatever they are using currently.
• B) It announces a product as new and gives the end user a real reason for trying it.
• C) It helps manufacturers determine what attributes are growing in importance.
• D) It usually does not specify why a product is better for use than other products.

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Definitions:

Federal Reserve Banks

The 12 regional banks that, along with the Board of Governors, make up the Federal Reserve System, serving as the central banking system of the United States.

Paper Currency

Money in the form of banknotes, issued by the government or central bank as legal tender.

Unlimited

Having no restrictions or boundaries in quantity or scope.

Fiat Money

Currency that a government has declared to be legal tender, but it is not backed by a physical commodity and derives its value solely from the trust that the currency will be accepted as a form of payment.