Merrill-Dow's Advertisement, "The New Bulk Laxative Will Dissolve Completely in a Four-Ounce

question 52

Multiple Choice

Merrill-Dow's advertisement, "The new bulk laxative will dissolve completely in a four-ounce glass of water in 10 seconds," refers to which of the following product attributes?

• A) Feature
• B) Price
• C) Benefit
• D) Function

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Definitions:

Geography

The study of places and the relationships between people and their environments.

Seniority

The concept of giving priority or preference to individuals based on the length of time they have been employed or involved in an organization.

Charisma

A special charm or allure that inspires allegiance; an amalgam of inspirational traits or qualities of the leader, such as optimism, sense of adventure, and commitment to a cause.

Charisma

A personal quality that gives an individual influence or authority over large numbers of people, often resulting in a strong, almost magnetic, personal appeal.