Performance Specs or Performance Parameters Are Often Used by Marketers

question 23

Multiple Choice

Performance specs or performance parameters are often used by marketers to define products and relate to the product attribute of _____.

• A) feature
• B) function
• C) benefit
• D) tangibility

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Definitions:

Mail And Telephone Order Rule

A Federal Trade Commission regulation requiring businesses to ship orders within the timeframe stated in their ads or within 30 days if no time is specified.

Option Notice

A formal communication specifying a choice or requirement to take an action, especially in contracts or agreements.

Dangerous Per Se Rule

A legal doctrine that an act, by its nature, is inherently dangerous and can lead to liability without the need to prove negligence.

Handguns

Firearms designed to be handheld, used for self-defense, sporting activities, and law enforcement.