Which of the Following Statements Is True of Product Positioning

question 30

Multiple Choice

Which of the following statements is true of product positioning?

• A) It shows the end users what problem a new product attacks without showing what about it makes it better than whatever they are using currently.
• B) It announces a product as new and gives the end user a real reason for trying it.
• C) It helps manufacturers determine what attributes are growing in importance.
• D) It usually does not specify why a product is better for use than other products.

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Definitions:

New Market

An emerging or previously unexplored segment of an industry where a business can expand or introduce its products or services.

Repeated Game

A strategic scenario in game theory where the same game is played several times, allowing players to revise their strategy based on past outcomes.

Nash Equilibrium

A concept in game theory where each player's strategy is optimal given the strategies of all other players in the game, leading to a situation from which no player has an incentive to deviate.

Prisoner's Dilemma

A scenario in game theory where two individuals acting in their own self-interest do not produce the optimal outcome, showcasing the conflict between personal and collective rationality.