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The A-T-A-R Model Is One of the Pseudo Sale Market

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The A-T-A-R model is one of the pseudo sale market testing methods used later in the new product process, typically when the physical product is available for the consumer to take home and try.


Definitions:

Underlying Security

Refers to the asset (such as a stock, bond, commodity, or currency) upon which a derivative's value is based.

Market Interest Rates

The prevailing rates at which borrowers and lenders engage in lending transactions in the open market.

American Put Option

A financial derivative that gives the holder the right, but not the obligation, to sell a specific amount of an underlying asset at a specified price within a given time frame.

Black-Scholes

A mathematical model used to calculate the theoretical price of European style options based on risk, time, and other factors.

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