Adoption of Innovation Refers to the Process by Which an Innovation

question 10

True/False

Adoption of innovation refers to the process by which an innovation is spread within a market, over time and over categories of adopters.

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Definitions:

Problem Solving

The process of identifying a problem, developing possible solution paths, and taking the appropriate course of action.

Behaviorism

A school of psychology that seeks to define psychological research in terms of observable measures emphasizing the scientific study of behavior.

Objectivity

The quality of being unbiased, unprejudiced, and based on observable phenomena and facts.

Research Methods

Systematic procedures for collecting and analyzing data to increase understanding of a topic or issue.