Which of the Following Is True of Sales Forecasting for New

question 39

Multiple Choice

Which of the following is true of sales forecasting for new products?

• A) If a product's potential is high, sales will materialize in spite of insufficient marketing efforts.
• B) Sales forecasting is the final step in a financial analysis.
• C) Sales forecasting is conducted only after calculating key financial benchmarks such as net present value or internal rate of return.
• D) Sales forecasting is typically the responsibility of the marketing personnel on the new products team.

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