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As per the A-T-A-R model, long-run market share can be expressed as MS = T × R × AW × AV. What does "T" stand for in the equation?
Structural Change
Adjustments or modifications to the organizational architecture, including its processes, hierarchies, or strategies.
Planned Change
Intentional efforts to improve a process, system, or outcome within an organization, often through structured methodologies.
Performance Gap
The difference between actual performance and desired or expected performance.
Social Forces
The societal factors that influence and shape individual behaviors, cultures, and societal structures.
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