According to the A-T-A-R Model, Long-Run Market Share Can Be

question 48

Multiple Choice

According to the A-T-A-R model, long-run market share can be expressed as MS= T × R × AW × AV. In this equation, "R" is the:

• A) ultimate long-run trial rate.
• B) ultimate long-run repeat purchase rate.
• C) percent availability.
• D) percent awareness.

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Definitions:

Negative Connotation

A term or phrase that evokes undesirable, adverse, or unfavorable feelings or associations.

Contingent

Depending on something else that might or might not happen, often used to describe work or benefits that are not guaranteed but based on certain conditions.

Centralize Power

The act of concentrating authority and decision-making capabilities within a small group or at the top level of an organization.

National Culture

The set of shared values, beliefs, customs, practices, and social behaviors that characterize the people of a nation.