Examlex
_____ refers to the process by which an innovation is spread within a market, over time and over categories of adopters.
Entitativity
The extent to which a group is perceived as a cohesive and singular entity, distinguished by the uniformity and interdependence of its members.
Cheerleaders
Individuals or a group who provide vocal, and sometimes physical, support and encouragement for a team or event.
Tuckman's Model
A theory of group development outlining stages: forming, storming, norming, performing, and adjourning, through which groups tend to progress.
Storming
A stage in group development characterized by conflict and competition as group members adjust to their roles and relationships.
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