Which of the Following Is Most Likely to Help Managers

question 31

Multiple Choice

Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts in a year?

• A) Reinventing the wheel when a concept similar to one that has been rejected comes up again later
• B) Bypassing the full screen to begin technical development
• C) Maintaining a record of rejected concepts
• D) Cancelling concepts that are unacceptable, but possibly worthwhile