In the Context of the A-T-A-R Model, _____ Means Someone

question 34

Multiple Choice

In the context of the A-T-A-R model, _____ means someone in the buying unit hears about the existence of a new product with some characteristic that differentiates it.

• A) repeat
• B) available
• C) aware
• D) trial

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.