A Firm That Develops a Contingency Plan Prior to Launching

question 9

True/False

A firm that develops a contingency plan prior to launching a new product is adopting an active acceptance risk strategy.

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Definitions:

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present, often due to the diffusion of responsibility.

Just-world Phenomenon

The belief that the world is fundamentally fair, leading people to rationalize an unjust situation as deserved by the victim.

Companionate

Relating to feelings of deep affection and long-term attachment, emphasizing emotional intimacy and commitment rather than passion.

Deindividuated

Refers to a psychological state where an individual in a group experiences a reduction in self-awareness and a decreased sense of personal responsibility, often leading to uninhibited behavior.