During the Concept Generation Phase of the Basic New Products

question 52

Multiple Choice

During the concept generation phase of the basic new products process, the goal of product evaluation is to:

• A) chart out the PIC.
• B) cull out the big/sure losers.
• C) conduct protocol checks and prototype tests.
• D) speculate sale in retrospect.

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Definitions:

Conifers

A group of cone-bearing seed plants with vascular tissue, mostly evergreens, that include pines, spruces, and firs.

Age

A measurement of the length of time an individual, organism, or object has existed, typically expressed in units such as years, months, or days.

Twig

A small, slender branch of a tree or shrub, often representing the growth of the current or previous year.

Xylem

Tissue in plants responsible for the transport of water and nutrients from the roots to the leaves and stems.