According to the Classic Five-Point Question Format of the Concept

question 81

Multiple Choice

According to the classic five-point question format of the concept test for a product, the top-two-boxes score includes the number of people who:

• A) definitely would buy the product or probably would buy the product.
• B) probably would buy the product or might or might not buy the product.
• C) might or might not buy the product or probably would not buy the product.
• D) probably would buy the product or definitely would not buy the product.

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Definitions:

Divorce

The legal termination of a marriage by a court or other competent body.

Love

Love is a complex set of emotions, behaviors, and beliefs associated with strong feelings of affection, protectiveness, warmth, and respect for another person.

Affection

A feeling of fondness or liking towards someone or something.

Normative Influence

Social influence that leads to conformity, motivated by the desire to adhere to the expectations of others or to gain social approval.