According to the Classic Five-Point Question Format for Purchase Intentions

question 59

Multiple Choice

According to the classic five-point question format for purchase intentions, which of the following is true of the top-two-boxes score?

• A) This score represents the number or percentage of people who definitely would not buy a product.
• B) This score is used as an indicator of group reaction.
• C) Researchers who calibrate this score believe that it reflects real figures.
• D) This score is used to indicate the number or percentage of people who might or might not buy a product.

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Definitions:

Scenario Analysis

An approach to study what might happen in the future by looking at various potential outcomes or situations.

Sensitivity Analysis

A process used for exploring how alterations in an independent variable impact a chosen dependent variable, given a set of initial assumptions.

Base Case Values

Refers to the initial set of assumptions, inputs, and data used in financial models to project future outcomes under a standard scenario.

Scenario Analysis

Scenario Analysis is an analytical method used to examine different possible future events or scenarios and their potential impacts on decision outcomes.