Which of the Following Formats of Concept Testing Produces More

question 19

Multiple Choice

Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?

• A) Narrative format
• B) Stripped description
• C) Commercialized format
• D) Virtual reality

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Definitions:

Legitimate

Conforming to established laws, rules, or standards, often carrying the implication of being justified or official.

Coercive

Relating to or using force or threats to persuade someone to do something or to achieve compliance.

Process

A sequence of measures or procedures executed to accomplish a specific goal.

Information

Data that is accurate and timely, specific and organized for a purpose, presented within a context that gives it meaning and relevance.