_____ Can Be Used to Model Existing Brand Preferences and Predict

question 48

Multiple Choice

_____ can be used to model existing brand preferences and predict likely preferences for new concepts.

• A) Attribute ratings
• B) Drop curves
• C) Importance ratings
• D) Decay curves

---

Definitions:

Facts

Statements or information that are true and can be verified or proven.

Cognitive Origin

The beginning or root of a thought process in the human mind.

Stereotype

A common, yet rigid and simplified conception of a specific kind of individual or object.

Ethnocentrism

The belief in the superiority of one's own ethnic group or culture, often accompanied by a prejudiced outlook on others.