In Developing New Products, Marketers Must

question 62

Multiple Choice

In developing new products, marketers must:

• A) avoid using perceptual mapping.
• B) always distribute a few free samples of the product.
• C) rely only upon managerial intuition/experience.
• D) avoid being bound by what is now impossible.

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Definitions:

Consumers

Individuals or entities that purchase goods or services for personal use as opposed to resale or commercial purposes.

Business Ethics

A set of principles and moral values in business that guide behaviors and decision-making.

Correct Decisions

Choices or judgments that are accurate, effective, and based on appropriate consideration of facts and rational analysis.

Standards

Established norms or criteria defining technical specifications, quality benchmarks, and practices intended to ensure reliability, safety, and compatibility in products, services, or processes.