Conjoint Analysis Has Been Shown to Provide a Valid Early

question 49

Multiple Choice

Conjoint analysis has been shown to provide a valid early indication of ultimate product success for _____.

• A) product line extensions
• B) new-to-the-world products
• C) product inventions
• D) major innovations

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Definitions:

Distribution Density

Refers to the number of places or outlets a product is available to consumers within a specific area.

Intensive Distribution

A level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.

Administered Vertical Marketing System

A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.

Corporate Vertical Marketing System

A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.