In the Context of Qualitative Techniques That Can Be Used

question 47

Multiple Choice

In the context of qualitative techniques that can be used to incorporate customer input into concept generation, analogies that offer the most creative potential are those that:

• A) balance remoteness and familiarity.
• B) create preconceptions about a product.
• C) are unpopular and complex.
• D) are entirely different from the product being considered.

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Definitions:

Opportunity Costs

The cost of the next best alternative foregone when a decision is made to choose one option over another.

Tax

Mandatory financial charges imposed by a government on individuals and organizations to fund public expenditures.

Market Price

The current price at which a good or service can be bought or sold, determined by the balance of supply and demand in the market.

Consumer Surplus

The differential in the total price consumers are interested and capable of paying for a product or service and the actual price paid.