Product Attributes Include Features, Functions, and Benefits

question 40

True/False

Product attributes include features, functions, and benefits.

Identify key considerations and preparation tips for phone and virtual interviews.

Understand the impact of first impressions and professional behavior during interviews.

Comprehend the reasons for and effective use of resignation and thank-you messages.

Understand the role and structure of behavioral questions in interviews.

---

Definitions:

Buying Decision Process

The series of steps a consumer goes through, from recognizing a need to the actual purchase decision.

Purchase Intentions

The probability or inclination of customers to purchase a product or service soon.

Selling Technique

Strategies or methods used to persuade customers to purchase a product or service.

Buying Decision Process

Refers to the stages consumers go through before making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.