Perceptual Gap Mapping

question 21

Multiple Choice

Perceptual gap mapping:

• A) considers nuances and shadings of consumer responses.
• B) cannot identify or evaluate interrelationships and synergies.
• C) primarily deals with "conceptual leaps" critical to developing new-to-the-world products.
• D) cannot be used for concept generation and new product development.

---

Definitions:

Interior Staircase

A set of stairs located inside a building, facilitating access between its different floors.

One-story House

A residential structure featuring all of its living spaces on a single level, without any stairs leading to additional floors.

Not (p And Q)

A logical operation that negates the conjunction of two propositions; true only when either P is false, Q is false, or both are false.

Compound Proposition

A statement formed by combining two or more propositions with a logical operator, such as "and," "or," or "not."