Describe How Focus Groups Are Used to Seek the Voice

question 16

Essay

Describe how focus groups are used to seek the voice of the customer (VOC).

---

Definitions:

Genetic Differences

Variations in the DNA sequences among individuals that contribute to the uniqueness of each person's physical and behavioral traits.

Social-cognitive Learning Theory

A theory that emphasizes learning through observing others and the importance of cognitive processes in understanding the social world.

Continual Interaction

Ongoing reciprocal action or influence among entities or individuals, emphasizing the dynamic and persistent nature of engagement.

Raymond B. Cattell

A psychologist known for his work in personality, intelligence theory, and psychometrics.