Identify the Process in Which Participants Generate a List of Key

question 38

Multiple Choice

Identify the process in which participants generate a list of key problems with the product currently in use, then group and prioritize these such that product development can focus on addressing the most important problems.

• A) Psychological projection
• B) Skimming
• C) Crowdsourcing
• D) Reverse brainstorming

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Definitions:

Discovery

The process of finding information, places, or objects, especially for the first time, or the act of unveiling something not previously known.

Percentage of Ad Spend Method

A budgeting technique for advertising in which the budget is set based on a fixed percentage of the company’s sales or projected sales, making it a simple and commonly used method for allocating advertising funds.

Competitive Parity Method

A budgeting method where a company sets its advertising and marketing budget based on the spending of its competitors.

Objective and Task Method

A budgeting method in marketing where objectives are set first, and then tasks and activities needed to achieve these objectives are determined and budgeted for.