Many Futurists Advocate Studying the Emerging Trends in Society and Deriving

question 28

Multiple Choice

Many futurists advocate studying the emerging trends in society and deriving product opportunities from them. A team of experts from the consulting firm Social Technologies identified six important and provocative modern trends. Which of these trends is most likely to influence consumers to make spur-of-the-moment decisions?

• A) Co-creation
• B) Just-in-time life
• C) Sensing consumers
• D) The transparent self

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to what is considered normal or standard in a specific social group.

Asch

Refers to Solomon Asch, the psychologist famous for his research on conformity, including his experiment demonstrating how group pressure can lead individuals to conform to an incorrect answer.

Straight Lines

The simplest form of lines in geometry that extend infinitely in opposite directions without curving.

Social Pressures

The influence exerted by society or social groups on individuals, encouraging them to conform to specific norms or behaviors.