The First Step in the Process of Creating a Product

question 7

Multiple Choice

The first step in the process of creating a product innovation charter (PIC) for a firm is to:

• A) rate and rank the strengths of the firm.
• B) fill out the PIC form.
• C) identify the weaknesses of the firm.
• D) look for opportunities, inside the firm or outside it.

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Definitions:

Plutonic Rocks

Intrusive igneous rocks that crystallize deep underground from magma, such as granite and diorite.

Continental Crust

The relatively thick part of the Earth's crust that forms the large landmasses. It is generally older, less dense, and composed mainly of granite.

Plate Boundary

Boundaries at the junction of two tectonic plates, frequently linked with earthquakes and volcanic actions.

Appalachian Mountains

A major mountain range in eastern North America, extending from the Canadian Maritime provinces to central Alabama in the United States.