In the _____ Phase of the New Products Process, Opportunities

question 32

Multiple Choice

In the _____ phase of the new products process, opportunities are carefully and thoroughly described, then analyzed to confirm that a sales potential does, indeed, exist.

• A) concept generation
• B) opportunity identification and selection
• C) concept or project evaluation
• D) development

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Definitions:

Referent Power

Social influence that occurs because individuals seek to be liked and accepted by valued social groups.

Emotional Appeal

A persuasive technique that targets the emotions rather than logic or reason to influence an audience’s response or behavior.

One-sided

Information or arguments presented from a single perspective without acknowledgment or consideration of alternate viewpoints.

High Discrepancy

A significant difference between current states or conditions and desired or expected standards, often motivating change or action to reduce the gap.