The Development Phase of the New Product Process Involves the Development

question 49

Multiple Choice

The development phase of the new product process involves the development of:

• A) new product suggestions.
• B) the marketing plan.
• C) the product innovation charter.
• D) the product financing plan.

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Definitions:

Prior Experience

Previous encounters or knowledge that influence how an individual perceives or reacts to new situations.

Perception

The psychological process through which people interpret sensory information in order to represent and understand the environment around them.

Psychokinesis

The purported ability to move or manipulate objects with the mind.

Mental Concentration

The ability to direct one's thinking in whatever direction one would intend, focusing mental efforts on a specific object, task, or subject.