In the Context of the Concept or Project Evaluation Phase

question 23

Multiple Choice

In the context of the concept or project evaluation phase of the new products process, a _____ is a product definition that includes the intended market user, the problem perceived, the benefits the new product would have to have, plus any mandatory features.

• A) screening concept
• B) process concept
• C) protocol concept
• D) pilot concept

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Definitions:

Predictive Modeling

The process of using data mining and probability to forecast outcomes. Each model is made up of a number of predictors, which are variables that are likely to influence future results.

Customer Service Activities

Tasks or efforts undertaken by a company to ensure customer satisfaction and handle inquiries, complaints, or assistance requests effectively.

Human And Mechanical

Covers processes or tasks performed by humans and machines, highlighting the interaction or division of labor between human skills and mechanical automation.

Cognitive Dissonance

A psychological phenomenon where an individual feels mental discomfort due to holding contradictory beliefs or ideas, or because of an action that contradicts their beliefs.