In the Context of the Development Phase of the New

question 41

Multiple Choice

In the context of the development phase of the new products process, a _____ is best described as a tentative physical product or system procedure.

• A) prototype concept
• B) tested concept
• C) fully screened concept
• D) stated concept

---

Definitions:

Leading

Leading in a research context often refers to the act of guiding or directing a team or project towards its research objectives.

Dichotomous Questions

Questions structured with two possible answers, typically "yes" or "no," making them straightforward for analysis in research.

Customers' Unwillingness

The resistance or reluctance of consumers to purchase products or services, usually due to dissatisfaction or perceived lack of value.

Likert-type Questions

A psychometric response scale primarily used in questionnaires to obtain participant's preferences or degree of agreement with a statement.