Which of the Following Statements Is True of the Importance

question 38

Multiple Choice

Which of the following statements is true of the importance of new products?

• A) The failure rate for new products is estimated to be around 90 percent.
• B) The new products process is exceedingly difficult.
• C) Radical innovation is detrimental to the survival of a firm.
• D) All the individuals involved in the creation of a new product generally belong to the same department.

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