When a Current Product of a Company Has Been Enhanced

question 22

Multiple Choice

When a current product of a company has been enhanced to better serve consumer needs, the product will fall into the new product category of _____.

• A) new-to-the-world products
• B) repositionings
• C) line extensions
• D) product improvements

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Definitions:

Signs and Symptoms

Indicators that something is not normal within the body, with signs being observable to others and symptoms being experienced by the individual.

Irrational Fear

Describes an excessive or unreasonable sense of fear or dread regarding something that poses little to no actual danger.

Phobia

An extreme or irrational fear of or aversion to something.

Phobia

An intense, irrational fear of specific objects, situations, or activities that leads to avoidance behavior and significant distress or impairment in functioning.