Which of the Following Products Define Wholly New Product Categories

question 16

Multiple Choice

Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?

• A) Improvised products
• B) New-to-the-world products
• C) New-to-the-firm products
• D) Repositionings

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Definitions:

Growth And Development

The process of physical maturation and psychological and emotional changes that occur over the course of a human life.

Intrinsic Motivation

The drive to engage in an activity for its own sake and personal rewards, rather than for external rewards.

Basic Human Needs

Fundamental requirements necessary for individuals to live a healthy and well-adapted life, such as food, water, shelter, safety, and belonging.

Competence

The ability or skillset required to efficiently perform or complete a specific task or job.