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India has four categories in their caste system: priests, warriors, traders, and ______.
Incremental Innovations
Minor improvements or updates made to a product or service to enhance its usage or appeal without drastically changing it.
Kano Model
A theory for product development and customer satisfaction which categorizes customer preferences into delighters, satisfiers, and basic needs.
Customer Value Frontier
Refers to the maximum amount of value a company can deliver to its customers at a given cost, balancing customer satisfaction and company profitability.
Strategic Marketing
The process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche.
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