Explain the Concept of Media Convergence

question 37

Essay

Explain the concept of media convergence.

---

Definitions:

Focus Groups

Small, diverse groups of people whose reactions are studied especially in market research or political analysis in guided or open discussions.

Insured People

Individuals who have purchased insurance coverage, thereby transferring the risk of certain financial losses to an insurance company in exchange for premiums paid.

Auto Insurance

A policy purchased by vehicle owners to mitigate costs associated with getting into an auto accident or other vehicle-related incidents.

Idea Evaluation

The process of assessing the viability, potential success, or worthiness of a concept or proposal.