Which of the Following Is Not True About Social Marketing

question 28

Multiple Choice

Which of the following is not true about social marketing?

• A) More than 50% of Twitter's ad revenues are generated by desktop users.
• B) The top seven social networks account for over 90% of all visits.
• C) Social marketing differs markedly from traditional online marketing.
• D) In social marketing, business cannot tightly control their brand messaging.

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Definitions:

Chi-squared Statistic

A measure used in statistics to evaluate the goodness of fit between observed values and those expected theoretically.

Two Categories

Descriptive of data or entities that can be divided into two distinct groups.

Chi-squared Goodness-of-fit

A statistical test used to determine if observed data matches the expected distribution of a given hypothesis.

Chi-squared Tests

Statistical tests used to determine if there is a significant difference between observed frequencies and the frequencies expected under a specific hypothesis.