Which of the Following Is Not True About Mobile Marketing

question 21

Multiple Choice

Which of the following is not true about mobile marketing?

• A) There is significant overlap between local and mobile marketing.
• B) By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending.
• C) A substantial part of mobile marketing should be counted as social marketing.
• D) People use most of their mobile minutes while they are on the go, outside of the home.

Define and understand the role of cross-channel consumers in modern marketing.

Describe methods of measuring channel performance in multichannel marketing.

Understand the integration of interactive marketing elements to create a comprehensive customer experience.

Understand the major retailers in the United States and their impact on the economy.

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Definitions:

Perception

The method through which people structure and understand their sensory experiences to assign significance to the world around them.

Opponent Process Theory

Opponent process theory is a psychological and neurological model that explains how the perception of one stimulus (color or emotion) can be affected by the aftereffects of another stimulus.

Antagonistically

In a manner that shows active opposition or hostility towards something or someone.

Opposed Pairs

Terms, concepts, or entities that are directly opposite to each other in meaning or attributes.