Encouraging Users to Click a Like Button Is an Example

question 58

Multiple Choice

Encouraging users to click a Like button is an example of which step in the social marketing process?

• A) fan acquisition
• B) brand strength
• C) community
• D) amplification

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Definitions:

Countrywide Financial Corporation

A former American financial services company involved in the subprime mortgage crisis, which played a significant role in the global financial crisis of 2007-2008.

Corporate Capitalism

An economic system characterized by the dominance of hierarchical, profit-seeking corporations.

Worker Ownership

A business model where the company is owned wholly or in part by its employees, often designed to give workers a stake in the company's success and a voice in its operation.

Business Responsibilities

The obligations and duties of businesses to act ethically, with accountability towards society, the environment, and their stakeholders.