Macy's Deployed Which of the Following Technologies in Many of Its

question 34

Multiple Choice

Macy's deployed which of the following technologies in many of its retail stores in 2014?

• A) QR codes
• B) iBeacon
• C) E9-1-1
• D) Geo-search

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Definitions:

Prospective Buyers

Individuals or entities showing interest in purchasing a product or service but who have not yet made the purchase.

Integrated Marketing Communications

A strategic approach to marketing that combines multiple communication methods—such as advertising, sales promotion, public relations—to provide clarity, consistency, and maximum communicative impact.

Consistent Message

A communication strategy that ensures all marketing materials and messages are uniform across different mediums and channels.