Which of the Following Statements About the Internet's Impact on Marketing

question 6

Multiple Choice

Which of the following statements about the Internet's impact on marketing is not true?

• A) The Internet has broadened the scope of marketing communications.
• B) The Internet has decreased the impact of brands.
• C) The Internet has increased the richness of marketing communications.
• D) The Internet has expanded the information intensity of the marketplace.

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Definitions:

Interstate Commerce Act

A United States federal law designed to regulate the railroad industry and its monopolistic practices by enforcing fair rates and supervising railroads' activities.

Federal Government

The national government of a federal country that shares sovereignty with its states or provinces, responsible for national defense, foreign policy, and interstate regulations.

Complementary Medicine

A group of diverse medical and health care systems, practices, and products that are not currently considered part of conventional medicine and are used in addition to conventional techniques.

Analgesic Drugs

Drugs that decrease the perception of pain.