ECPM Measures the ROI of an Ad by Dividing the Total

question 64

Multiple Choice

eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?

• A) the total number of impressions
• B) the total number of impressions in hundreds
• C) the total number of impressions in thousands
• D) the total number of impressions in millions

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Definitions:

Generic Positioning

A marketing strategy where a brand presents itself as an ideal choice because of general characteristics, without focusing on specific features or benefits.

Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful and rewarding experiences they’ve had with the brand.

Punch Cards

Pieces of stiff paper that contain digital data represented by the presence or absence of holes in predefined positions, historically used for controlling machinery or data processing.

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.