Which of the Following Statements About Native Advertising Is Not

question 19

Multiple Choice

Which of the following statements about native advertising is not true?

• A) Native advertising's share of mobile display ad revenues exceeds 75%.
• B) Native advertising is a new form of advertising found only online.
• C) Native advertising is growing rapidly, especially on social networks.
• D) Consumers look at native ads much more frequently than display ads.

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Definitions:

Collection Policy

The procedures and guidelines used by a company to manage and collect accounts receivable.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Salaries Payable

An account representing the amounts owed to employees for work performed but not yet paid.

Price/Earnings Ratio

A valuation metric for a stock, calculated by dividing the market price per share by the earnings per share.