Which of the Following Statements About the Internet's Impact on Marketing

question 6

Multiple Choice

Which of the following statements about the Internet's impact on marketing is not true?

• A) The Internet has broadened the scope of marketing communications.
• B) The Internet has decreased the impact of brands.
• C) The Internet has increased the richness of marketing communications.
• D) The Internet has expanded the information intensity of the marketplace.

---

Definitions:

Retained Earnings

Retained Earnings are the portion of a business's profits not distributed to shareholders as dividends, but kept in the company to reinvest in the business or pay off debt.

Liquidating Dividend

A type of dividend paid by a company to its shareholders out of its capital base, indicating a return of some of the original investment rather than profit.

Capital Contributed

The total value of cash and other assets that shareholders or owners have given to a company in exchange for an ownership interest.

Federal Law

Legislation enacted by the national government of a country, applicable across the entire country.