Cross-Platform Attribution Refers To

question 10

Multiple Choice

Cross-platform attribution refers to:

• A) how to assign credit to different marketing initiatives.
• B) understanding why visitors to a website purchase a product.
• C) understanding how impressions lead to visits.
• D) understanding why people click on ads.

---

Definitions:

Action Potential

A temporary reversal in the electrical polarization of the membrane of a nerve cell, allowing for the transmission of nerve impulses.

Neuroplasticity

The brain's ability to reorganize itself by forming new neural connections throughout life, allowing the neurons (nerve cells) in the brain to compensate for injury and disease and to adjust their activities in response to new situations or changes in their environment.

Brain Cells

Cells that make up the brain, including neurons which transmit information, and glial cells that provide support and protection.

Reflex Arc

A neural pathway that controls an action reflex, an automatic response to a stimulus that does not involve conscious thought.