Which of the Following Helps You Engage Your Customers in a Conversation

question 59

Multiple Choice

Which of the following helps you engage your customers in a conversation?

• A) shopping cart
• B) product database
• C) on-site blog
• D) site tracking and reporting system

---

Definitions:

Basis Points

A unit of measure used in finance to describe the percentage change in the value or rate of a financial instrument, equal to 1/100th of 1%.

Duration

An indicator of how the price of a bond or other debt security responds to interest rate fluctuations, typically represented in years.

Market Yield

Market yield refers to the current rate of return anticipated on a bond if held to maturity, factoring in both its price and interest payouts compared to the market's interest rates.

Interest-Rate Sensitivity

The degree to which the price of an investment, often a bond, responds to changes in interest rates.