B2B E-Commerce Websites Tend to Serve Horizontal Markets

question 13

True/False

B2B e-commerce websites tend to serve horizontal markets.

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Definitions:

Simple Attitude

A basic or uncomplicated viewpoint or belief about a person, object, or issue.

Complex Attitude

An attitude that contains both positive and negative components regarding an object, person, or issue.

Mere Exposure

A psychological phenomenon where repeated exposure to a stimulus increases an individual's preference for that stimulus.

Implicit Association Test (IAT)

A psychological test designed to measure the strength of an individual's automatic associations between mental representations of objects (concepts) in memory.