Examlex
What is the first step in the procurement process?
Market Niche
A specific segment of the market that a business targets, often characterized by unique preferences or needs.
Broader Market
Describes the extensive and wider aspects of the market, encompassing a large range of products, services, and customers.
Low-Cost Strategy
A competitive strategy where a company offers products or services at a lower price than competitors, focusing on efficiency and cost minimization.
Cost-Based Advantages
Competitive benefits derived from being able to operate at a lower cost compared to competitors, allowing for better pricing strategies or profit margins.
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