All of the Following Were Parts of the Vision During

question 47

Multiple Choice

All of the following were parts of the vision during the early days of e-commerce except the belief that:

• A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
• B) online consumers were rational and cost-driven.
• C) entry costs to the online retail market would be much less than those needed to establish a physical storefront.
• D) the cost of acquiring customers would be much lower.

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Definitions:

Focus Group Research

A qualitative research method involving guided group discussions used to gather participants' attitudes, perceptions, and responses toward a specific topic or product.

Consumer Participants

Individuals who actively engage in the marketplace by purchasing or using goods and services.

Informal Research

A type of research that is not structured rigorously, often relying on casual methods of data collection such as observations or informal interviews.

Survey Research

A method of collecting information from a sample of individuals using questionnaires or interviews to study opinions, behaviors, or characteristics.